The term dossier , which comes from French dossier, refers to a report which collects data on a certain topic. It's about a document which is used to present information.
For example: “The journalist presented a dossier before the Justice that can be very valuable for the ongoing investigation”, “As part of the celebration of its 50th anniversary, the company prepared a dossier on its history ”, "The president received a dossier last week on the situation in the Middle East made by his advisers in international politics".
It is important to mention that dossier , with two S , is also accepted by the Royal Spanish Academy (RAE ). That is why we can find the notion written as a dossier or dossier.
A press dossier It is an instrument used in the field of public relations in order to supply information to the journalists . A company can prepare a press dossier so that when a journalist wishes to publish something about the company, it finds in the document data of interest (corporate history, authorities, etc.).
The press dossier has a variable length according to the needs of the organization That elaborates it. Ideally, journalists have access to all the information they need quickly: therefore, if the dossier is very large, it loses utility or is confusing.
Beyond a large dossier as a presentation, you can also develop specific dossiers on the realization of an event, the launch of a product or other events.
Tips for making a stunning dossier
We can all access the theory about how to create a dossier and follow the step-by-step instructions to find a "correct" document. However, rarely comes to us one that generates a impact , that we remember even several days and weeks after looking at it. This should be the goal of every person or company when making a dossier.
The first piece of advice for making a shocking dossier is to think that only one person will read it, even if this is not true. The goal is to give a personalized character, which makes each reader believe that the document has been created to measure for him and not that it is a pamphlet that will be distributed indiscriminately.
The length It is one of the most delicate and determining parameters in this type of documents: if it is too long, we run the risk that almost no one will read it completely, and if it is too short, it may seem to have been done in haste. Finding the balance is not easy, but with experience we will find that magical number of pages that we can use as a reference for our future dossiers.
Needless to say, the content A dossier is one of its essential aspects, but it is not enough to choose the right information but the secret is to organize it in a way that is attractive and easy to read. Some of the fundamental points, which should appear in almost all dossiers, are the history, the motive, the results, the methods and the opinions of others.
Remember that each article must be short but blunt, and we must write them using a language clear and direct, but at the same time fun and with its own character.
Without a doubt, the Photographs present in the dossier must be of quality. And this does not only mean that they have a good resolution and rich colors, but that they have been made by an authentic artist. Saving in this department can have a very negative impact on the impact of the project.